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Thoughts from a conference |
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Posted Wednesday, May 30 2012 by Karen | 0 comments
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I was able to attend the US Chamber/NAWBO/Latino Coalition small business summit in D.C. last week. A few thoughts from those couple of days:
*“Reception” food is definitely not dinner.
*Favorite quote: “He can’t hear and I’m not listening”, Mary Matalin, talking about husband James Carville.
*Favorite quote #2: “Social media makes us all the same size”, Sam Calagione, Dogfish Head Brewery, talking about their focus on being their brand’s storytellers, and social media as the great equalizing forum to have those conversations.
*Favorite quote #3: “It’s now about context more than just content.” Gary Vaynerchuk, on how social media vehicles let our brands have the one-on-one conversations with each other that haven’t happened since we used to actually talk to our neighbors.
*Most emotional moment: Listening to Colonel Greg Gadson. This man was an inspiration in too many ways to list.
*Most shocking statistic: 1/2 of all workers in the U.S. are employed by small businesses, and 55% of our GDP comes from small businesses.
*Most shocking statement people raised their hand to: “My business isn’t going to “get involved” in social media.” Really? So you’re not going to get a cell phone either?
*Businesses to investigate and learn something from: The-Shirt.com, Dogfish Head Brewery, the Thank You Economy.
*Overall recurring theme: In one way or another each speaker returned to the idea that we can basically accomplish anything we want to, and be successful, by getting up off our as*es and making things happen. From starting a new business or creating a new product/service that responds to a need, to changing how Congress treats legislation which levies taxes on small businesses, it’s all in our hands.
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Top 5 Reasons for a Fan Page |
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Posted Monday, March 26 2012 by Karen | 0 comments
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So you've been holding out. At this point you can safely assume Facebook isn't going away, so yes, it's time to think about a custom Fan Page for your business. A custom Fan Page is quickly becoming the weapon of choice to reach your customers, and here are Little Red Bird's top 5 reasons why it’s changing how businesses do business:
1. Your customers are here.
Facebook has 750 million users, more than the next five social media and search engine portals combined. Still think these numbers are too little? Then consider that 16% of all time spent online is spent on Facebook. Set, point, match.
2. Connection is king...and queen.
Customers you connect with on Facebook are some of the Internet’s most engaged users. Fans are 28% more likely than non-fans to continue using a specific brand. And, 68% say they are very likely to recommend a product.
3. Facebook = Sales.
On average, fans spend an extra $71.84 per year on that brand, that they would not otherwise spend. The average fan is worth $136.38. Those are real dollars, not Farmville coins BTW.
4. Hide and Seek. Without the hide.
Fan Page posts and 'likes' increase your chances of coming up at the top of search engine results, at no cost, directly leading prospects to your page. Plus, millions can find you on Facebook’s own internal search tool.
5. Proof.
From real estate developments lowering their lead acquisition costs by 80%, to schools increasing their enrollment numbers, custom Fan Pages on Facebook are simply the best way to get in front of your customers, all day, every day. We've seen it work, repeatedly.
For more reasons why, and tips on how to get the most from your Fan Page,
like us on Facebook. (You knew that was coming, right?)
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So, no doubt you've heard of this clever little device called an iPad. Rather than hit us over the head with just how different it is, Apple has decided to remind us just how familiar it is. Smart, simple, human strategy, that makes an instant connection. At least it did for me.
http://www.apple.com/ipad/#we-will-always
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Free! It doesn't come cheap. |
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Posted Monday, September 14 2009 by Thayer | 0 comments
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 In this day and age where the economy has imploded and consumers are expecting more and more and more (let’s face it – it’s a buyer’s market in all facets) your brand had better think long and hard about getting on the free gift train. Once you leave the station there is NO coming back.
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Posted Wednesday, June 24 2009 by Katie Fisher | 0 comments
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 As guest blogger here at Little Red Bird, I would like to take this opportunity to respond to Jason’s super dorky blog post with one of my own. I’ll be appearing here periodically to air my grievances about AP style guidelines, common grammar mistakes and hotly contested grammar issues. And, as you guffaw over the very idea that there’s even such a thing as a hotly contested grammar issue, I invite you to take a survey of those in favor of double spaces after periods and those who insist that there can only be one. Go ahead, ask around. Remember to respect other people’s views and opinions, even when they are dead wrong. This is not the time for violence. The correct answer (from my perspective, and since this is my blog post, it is the only perspective that matters) will be revealed in a post sometime in the future.
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 Once in a while you get to be part of something very special. And this morning when Jason received a call from his oh-so-pregnant wife Audrey, we knew something was up. Luckily, we just happened to have the camera out and were able to record the very moment Audrey told Jason to hop in his car and hightail it home because they were having their baby. We wish their family the very best and will update with new pics once the future Gammonette joins the fold.
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Hey. Jason here. I thought it was about time for another voice here on the LRB blog. I'm thinking I'll be keeping most of my blog entries short, sweet, and irrelevant. Here goes.
I was recently doing some color studies on a logo for Charlotte's 3rd Ward, and they asked for some color options in blue. After spending an afternoon tweaking and perfecting, I created each blue, getting the different CMYK balances right.
Right before i sent out my color options, I took a look and realized for an average joe shmoe, the 6 blues looked practically identical. A slight variation of yellow here, a touch of magenta there, but overall, not anything drastically different. Of course, after realizing this, I did some tweaking to make the colors distinguishable from each other and sent out the files for review.
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