Hey. Jason here. I thought it was about time for another voice here on the LRB blog. I'm thinking I'll be keeping most of my blog entries short, sweet, and irrelevant. Here goes.

I was recently doing some color studies on a logo for Charlotte's 3rd Ward, and they asked for some color options in blue. After spending an afternoon tweaking and perfecting, I created each blue, getting the different CMYK balances right.

Right before i sent out my color options, I took a look and realized for an average joe shmoe, the 6 blues looked practically identical. A slight variation of yellow here, a touch of magenta there, but overall, not anything drastically different. Of course, after realizing this, I did some tweaking to make the colors distinguishable from each other and sent out the files for review.