Jimmy Clean's

Scrubbin' Bubbles

Ah, the excitement of launching a brand-spanking new retail brand... 

In this case, it's not just retail, it's a high-tech, express car wash.  Not your average car wash, mind you, but an inspired, fun, 'better-than-new' brand experience.  So, we developed a whole new brand personality and identity to capture this experience; choosing a fun, engaging, and retro visual look reminiscent of the full-service gas stations of the 50's.  Meet "Jimmy Clean's", complete with a quirky illustrated character who shines, buffs and polishes your car to a showroom quality level of clean. 

And, now we have lots of room in the driveway to have a party...