M2 Foundation for Kids
We're always up for a challenge, especially when it involves impressing a football superstar. So when the Muhsin Muhammad Foundation for Kids (M2) needed to re-invigorate their brand, we were asked to tackle the project.
Inspired by the flame that exists within each of the amazing M2 kids, the new identity captures the essence of the organization and gives them a relevant and exciting new look and message. Positioning them for future growth, and providing elasticity to evolve as they mature, this approach was put in a brand book that told their story to potential sponsors and volunteers.
We were just happy to cheer on our new favorite team.
For SPAM you might actually want.