Voodoo Ride

Viva Voodoo Ride

Not so long ago, this magical car care product only existed as professional-grade boat cleaner called Yacht Brite. You'd never know it now. After teaming up with Dale Earnhardt, Jr, Voodoo Ride was created as a new, edgy, in-your-face brand that works as well as #88 rounds a turn. 

Voodoo Ride's hardcore product names, logos, package design, and communications support leaves other cleaners weeping softly in the corner--sort of like the way Jr. treats the competition, but with added shine and glisten.