Charlotte's Third Ward

Finding their way

Say “Panther’s Stadium” around Charlotte and everyone knows where you mean, but say “Third Ward” and they’ll look at you like you’ve had one too many Krispy Kremes.

So, the Third Ward Neighborhood Association called on LRB to give their brand (er, neighborhood) a unifying identity and personality to show off this eclectic and diverse community to residents and businesses alike.

The new identity is sparking a renewed sense of pride and belonging in the 3rd Ward through the new logo, tag, street signage, events and recruitment materials.