JR Motorsports

Manifesto Destiny

Dale Earnhardt Jr. is pretty much the most popular driver in the history of racing--at the very least, he’s in the top ten.

So naturally, all kinds of companies are clamoring for the chance to partner with the man himself. JR Motorsports needed a way to give these companies an insider’s perspective on the powerful, international brand that is Dale Jr. Ron and Jason stepped in to create a sleek, contemporary brand manifesto that captured Dale Jr.’s casual demeanor while speaking directly to corporate executives.

What with the work for Dale Jr. on the manifesto, Voodoo Ride and Big Mo’, we're basically besties now--and we’ve got the friendship bracelets to prove it.

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