ColorFusion

De colores

Just when you thought you’d seen every color imaginable in the paint section, there’s a new nombre in town.

Comex, Mexico’s largest paint manufacturer, decided to introduce a Latino-inspired line of paints to second-generation Hispanics in the U.S.  After the strategy team found out what made this group tick, muy fantastico designs were created that stood apart by using color schemes and images that resonated with their target demographic. 

From the logo and paint cans to swatch books and in-store displays, the new brand was covered.  If only the same could be said for Ron’s Spanish class homework.