Western Carolina University

Stay in school

Choosing which college to attend is fun, exciting and completely overwhelming - sort of like college in general.

Research Karen fielded for Western Carolina University showed not only were kids being bombarded with info from schools, but they only wanted specific info - presented visually.  The solution included in-school, in-theatre, online, and outdoor components.  This series of in-school posters highlighted the best WCU had to offer, and encouraged kids to take a moment to consider a school that would put their potential into high gear.

Creating them also spawned nightmares of misplaced homework and naked presentations. Ah, high school.